As in any commercial enterprise, you must have sales leads in order to sell a business opportunity program effectively.  If you don’t have potential customers then you can not convert them into true customers.  There are two kinds of leads, high quality and low quality, and if you concentrate on the wrong type then you will waste a lot of time and not have much to show for it.

The people you do not want to spend time with are people who used car salesmen call “tire kickers.”  In the car business these are people who come into the store and waste a lot of the salesperson’s time but do not do any buying.  It is the same thing when you are trying to develop business opportunity leads.  There are a group of people who are always looking for free information so they can start their business one day.  But in reality that day never comes, they never actually start any kind of a business, and they never buy a professional program that would help them to be successful.

The second type of lead are the ones you really want to focus on.  These are people who are actively looking for an opportunity and they are willing to purchase a program to get the needed advice.  One way to find these people is to buy someone else’s list of people who have already bought a program.  These customers have proven they will spend money, and they have shown they are interested in your type of information, so this is the hottest list there is.

The fact is, there is really a very small amount of people who will actually purchase information online for a business opportunity.  The key is to give away enough free stuff to get peoples email addresses and then start your own message sequence to the list your are building.  Many marketers say their list is their most important asset.

An old marketing axiom goes, “If you want a successful restaurant, you have got to have a starving crowd.”  This is so true and in this case you have to have people who want to start a business and are willing to pay for the information they need to have successful online opportunities.