Many people will come across this web site and others like it trying to find ideas for new businesses or income opportunities. There is a massive market in work at home opportunities, internet marketing programmes and seemingly easy ways to make money – online or otherwise!

Take the example of affiliate marketing (using the internet to market products for others and thereby obtaining a commission) – this is frequently touted as being the best way to may your fortune. You can give up your day job and work from home if you diligently follow a program provided by one of the many internet “gurus” who apparently have made $millions from just this.

It always struck me as odd why so many people should give up their lucrative time to become teachers? One or two may have altruistic tendencies but so many…if the internet was so rewarding I would be doing more of the same to make money…not telling others how to do it.

There is no doubt that some do make good money and others see a better way in selling a program “how to..” A friend that I know has been heavily involved in internet marketing for over three years now and I believe that he makes a modest income now – also promoting very real products as a marketeer in addition to earning commissions as a simple affiliate.  I was interested when a couple of years ago he put up for sale all the internet marketing programs that he had subscribed to learning his trade. There was over $30,000 worth of products on offer as a job lot. The photograph showed neat packs of DVDs and manuals for dozens of program he had tried!

If the truth be known, he has settled down now selling a product using internet methods and is earning a good return. The “secret” techniques were no so secret – everybody seemed to know how to get a web site to rank for particular keywords. Yes, there are ways to fine tune this approach, but the basics are easy to pick up – many internet sites provide free advice how to find a valuable key word, build a suitable web site and optimize it for the search engines. At the end of the day it is hard work, research, diligence and application of a sensible approach that will bring results.

Earning super profits needs skill and entrepreneurship, not something everybody can easily do. However, many people seeking a new income opportunity are looking for just that, an easy way to make super profits. Very often they want to replace a boring and hard working day job with easy riches. This is the wrong approach. As was seen with the internet marketing example, you give up one day job for another – albeit one you have chosen so that you can work from home. You can make money from many of the income opportunities you find from browsing, but you need to treat everyone as a proper job or business – putting in the time and very often having to make an investment.

The advice from business opportunity market is to research, research, research. You need to clear the rubbish from the few good ideas out there. When you do this you will distill the different income opportunities to just a few and see that each one, though there may be hundreds or thousands of variations and seemingly different ways of making huge sums of money, will all boil down to a few methods which need to be applied rigorously and sometimes a little creatively to make them work. For example:

  • Internet marketing – whatever you are selling your own product or somebody else’s, or pursuing pay per click revenues from Adsense, you must be able to set up a web site and encourage a lot of traffic to visit it. This means understanding the value of keywords, using them to build web sites and learning how to optimise the web site using back linking techniques. These take time, effort and often money. The more organised and slick you work, the better return you make. To make “megabucks” you will employ webmasters, employ content writers, pay for back-links and optimisation. You will be managing an business like any other with staff and other overheads. By now you will be in more expensive offices rather than working from home.
  • Import Export – often gets a bad press as being another waste of time income opportunity being sold in the form of a “get rich quick” program. However, international trade is what makes the world go round and most of the global millionaires will be involved in some way or another – whether you are a billionaire arms dealer, an oil trader or import shiploads of containers from China to the USA or Europe. Sourcing products and finding buyers are key shills in the employed marketplace and having a go from a home business is as good a starting point as any. It is not difficult finding products to sell – it requires hard work and skill to get one that will make you a lot of money.

The difficulty in finding a new income opportunity is getting past all the money making hype you will find and understanding the simple ideas behind any business. Then you have to decide whether or not the business will suit you and your skills. If it does you have a lot more focused research to do and then, and only then, you might be in a position to invest some money into the best training program, agency or consultant (or but trade journals, books, memberships etc) to further build up your knowledge of your new business.

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