This DLGuard review is a cursory introduction to how this sale management software can be used to manage an ebook business. While the application is not limited to use with the PDF file format (it could be any digital file type) it has become popular with ebook publishers so provides a useful template for other business models.

I was researching ways of selling ebooks online from my own server in 2007 after writing ebooks when I spotted some positive DLGuard reviews. In particular I wanted an application that was secure, reasonably priced and didn’t require much intervention on my part to either set up or administer.

DLGuard installs easily as it is simply a set of scripts for providing web pages and logic that provide shopping cart functionality to your site. All the standard cart features are there (multi-product sales, promo coupons, integrates with payment processors).

The post-sale automation is where DLGuard really shines in ebook business terms. It automatically sends an email (customizable during setup) to the customer with a unique link to their ebook. The key thing is that this link cannot be misused/shared as it has (a) a validity period and (b) a maximum download limit. This stops the vast amount of link sharing hacks that can really damage ebook publishing.

Administration is kept to a minimum. Once you refactor the shopping cart pages (to merge with your site design), configure your inventory of products and add buy-now links to your site then there is little that needs to be done to manage sales.

For an entry level shopping cart application it is certainly secure and has been proven to work on numerous sites in the years it has been running. The ability to capture your customer data and build a mailing list of loyal customers is a key benefit of DLGuard compared to going with online sales services. Admittedly, the online ebook services may see more website traffic, but you lose control of your ebook marketing and mailing lists.

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Filed under: Business tools

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