Have you ever been in a doctor’s surgery and admired their tank of tropical fish? You may be surprised to know that providing and maintaining aquariums stocked with a variety of fish can form a very lucrative business opportunity for a practical person with a little space available in a box room or garage in which to keep their own fish tanks. This article explains how easy it can be to build a profitable aquarium rental business from a home base and how to earn extra money from it.
Ideally you will have some interest in fish keeping and perhaps have your own fish tank, perhaps in your own front room. It can cost very little to establish a rental business, adding a customer one at a time from a carefully planned marketing campaign. So where do you start?
You need to decide on the equipment that you plan to supply. There are a number of ranges of complete aquarium set-ups on the market that would be preferable to attempting to piece together units from separate sources. The latter may be cheaper, but to get started an integrated unit will give you less trouble. You may decide to develop your own range in the future, by locating the best sources and even buying wholesale. Try a good brand such as Juwel, Fluval or Rena.
To start with you will be looking at a complete aquarium kit for freshwater fish (filter, tank, lighting and stand) system that costs in the region of $200 – $300. You will be able to purchase kits that retail for around $300-$500 by negotiating with the aquarium shop for a bulk purchase of say 10 units. Before you throw your hands up and cry “I can’t afford this!” read on…you will only be collecting your tanks as and when you need them for your clients, at which point you will be collecting your deposit for the rental contract. The cash flow will mostly take care of itself!
So you will start with a brand new boxed aquarium set and your cheap stock tank at home. With marketing, stock fish and sundries this is all going to be an up front investment of not much more than $500.
Set up your stock tank at home with a dozen fancy goldfish. Do not bother with a heater unless you are forced to keep the tank out in a cold garage. And forget marine fish or tropical freshwater fish at the start. You are now ready to market your business.
Starting in your postal area you need to build up a database of all doctor, dentist and other medical surgeries that are likely to have waiting rooms. Add to your database every business that you can find on the various different trading estates in your locality. Hopefully you will be able to secure more than one customer on each trading estate which makes your business of maintaining aquaria much easier. You will need to start with a list of at least 200 businesses and surgeries, but remember you will be adding to these all the time.
Now it is down to you to sell your business. If I tell you that I am aware of two small but successful companies renting aquaria in this way were both started during an economic recession several years ago but are still going strong you can see that it is very possible to find customers. You need to be prepared to deliver leaflets, follow up with phone calls and visit every potential customer that shows some interest. You must be able to convince somebody of the proven therapeutic health benefits on staff and nervous patients of having a fantastic aquarium set up. Add to this the fact that you will do all the work, guaranteeing healthy fish and a clean tank 100% of the time.
Because you are managing your new business, you will be limited to the number of tanks that you can easily maintain comfortably. The upper limit is probably around a couple each working day, say around 40 per month. However, if you were intending building an empire, and employing a couple of maintenance technicians, you will probably be able to hire out tanks at up to 200 different locations. This would be a $quarter million turnover per year business! And remember, if you are fortunate to live in or close to a city and are able to offer a great service, some customers may take multiple tank systems from you.
So what are the basic finances involved? I have said that you need a tank system that would retails for up to $500 in the pet shops as a starting point. This will hopefully cost you less than $300 to buy wholesale. You can expect to recover around $50 minimum per month for maintenance and should be able get between 2 and 6 months advance rental in addition. You need to decide how big your initial business will be – if you are trying it out on a part time basis 10 tanks might be a good number with which to learn the business and still make some extra money without having to give up your day job immediately! If you do the maths and manage to recruit one new customer each month – it would be possible to break even during the first year taking into account all capital and trading costs. One way of looking at this is that in one year you have set up a business machine that you fully own - and clears $500 in profits each month going forward!
There is much more to the finances than can be covered in this short article. There are ways to tweak the monthly revenue – in practice many customers pay $100 – $200 per month and some much more. You will find ways of setting up better and more reliable aquaria for the least capital outlay – and when interest rates are low it is best to actually borrow in order to buy the capital equipment. Also you will offer both aquaria rental and maintenance contracts – customers see more for their money. Once you get your business model straight you can consider gearing up, with rented storage space, delivery vans and maintenance staff. When you are sourcing your own equipment you will be able to branch into retail sales from your existing base. This is one business opportunity area that does have a wide range of ways in which you can expand – for the serious and practical person.
If you like fish keeping and are looking for a practical business you can build from a modest capital base into a substantial organization, aquarium rental may suit you. It is not an easy way how to earn money fast, but is a way to build a serious repeat business one step at a time.