A lot of articles on this site discuss the pros and cons of Internet Marketing because it is a powerful tool. It can be considered in two different ways – the first is of course as a marketing method for any product, whether sold on the web, through a retail outlet or as a professional service. It can also be used as a lucrative way of making money in its own right. This is discussed not only on this site’s content but within many 1000s (probably millions) of other sites around the web.

The trouble is that most discourse relating to making money from the Internet is over hyped.  Normally you will see positive encouragement to take up one program or another with promises of earnings that can range from optimistic to downright fairy tales! Don’t get me wrong, the Internet can make you money but like any other business you have to know what you are doing, work extremely hard and be prepared to invest hard earned cash. Now I suppose that enroling onto a program and paying somebody money for the privilege takes care of two of these requirements, and a preparedness to work hard covers the last one. However, how do you decide upon the best Internet Marketing Ideas?

For me, the best Internet Marketing Idea was developed by chance. I received a free ebook from a friend who had begun an Internet Marketing career in earnest. Well, more a contact really (and I still get general spam marketing emails from him).  The ebook was a “how to” guide to use articles to develop an affiliate marketing business.  It was full of its own affiliate links and was clearly designed as a typical money making venture of dubious worth. However, it did discuss the concept of using articles to obtain backlinks for any web site – which would promote that web site in the search engine rankings.

This seed of an idea made me do some more research – and I eventually hit upon a site called “Quit Your Day Job”.  Again this site was about affiliate marketing and clearly led onto money making programs for the promoter. However, a lot of useful information was being gleaned and I began to build up a picture of how Internet Marketing could work, even if I did not know how it would work for me.

At the time I encouraged a friend to take an interest, and I suppose then lost a bit of my enthusiasm due to pressure from my normal work. Around a year later I discussed the subject with my friend who had been diligently applying herself to developing an affiliate marketing business prompted by my earlier interest.  She had learned a lot! She had learned how to set up professional looking web sites quickly and easily. She had learned that there were no quick profits to be made but that investment in time, effort and money did pay dividends like it does for any conventional business.  After a year she was making a few $ every day – now after two years it is approaching $100.  By keeping up the momentum and reinvesting a reasonable amount of the earnings this income is targetted next year as being at least $1000 – per day.  Like any other business the profit margin will be determined by how well the business is managed – but it does work for my friend.

So the idea is to take the half dozen web sites that I set up last year – and revitalise them. I chose the domains at the time after a lot of thought so there should be no reason to revisit this aspect. Picking subjects and associated keywords is a crucial part of Internet Marketing – if you understand this aspect you are most of the way to earning money from the Internet!  Adding some fresh content will not take long and then the idea will be to post five to ten back links to each new site page to get Google interested! As the sites are all page rank 1 already and are around 1 to 2 years old – they should be quite attractive by now.

In conclusion – if you are interested in earning an income from the Internet – I suggest setting up a blog site that you are interested in. Do your research using Google’s free keyword tool to ensure that your subject covers plenty of valuable keywords or phrases and investigate further what web sites are showing up in the searches for these, what information they are giving and what Google rank they are. There are plenty of free sources on the Internet that allow you to learn about how this all works (including articles on this site) and the more you know, the more chance you have of earning money. Once you do start earning a little, it is surprising how much more effort you are prepared to invest and how much of a return this could potentially bring.

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