A large proportion of those seeking new and profitable business opportunities are also looking for ways to earn an extra income based from home. This may be out of necessity as they are unable to find a job, or it may be that they simply are looking for an extra income for whatever reason – to enhance their current lifestyle, support a hobby or raise cash to invest in more business activity. Whatever the reason, businesses that can be started and run from home are the easiest and cheapest to establish – and for that reason they are very popular. The trouble is that this leads to a massive market in other businesses offering “work at home” programs and “easy ways to riches” that the unwary are so vulnerable to.
However, there are many ways to earn extra cash from home. Without fail they will require effort and diligence in order to make them work and there will be no quick route to riches. However, starting small and building up was the route taken by every self made millionaire (and billionaire!) and so if you can find something you like or are interesting in, it is possible to invest time and any profits you make growing a home business as far as you like.
Internet marketing
You can earn extra income from home with nothing more than a computer and Internet connection. However, this is one area where there is so much hype and promise and the reality is very much different. You cannot simply pick up a program advertised on some web site, pay your up front fee or first monthly subscription and expect to be earning money within days. It is simply not possible to even start raking it in within months. It is on the other hand possible to start seeing some revenue after a couple of months, that then grows month on month as a result of regular and targeted work – but only if the course or mentoring program you have selected is realistic, achievable and reasonable. Otherwise even if you are seeing some results they will not be anywhere as big as promised, you will become disillusioned and quickly give up.
Those successful at Internet marketing will tell you of many months and years earning a few pound or dollars every month. However, with persistence and willingness to learn, experiment and monitor results carefully they were able to rise to the surface and earn a significant level of income.
WordPress blogging software
As an example a wordpress blog can illustrate the potential for making money. If you have a key word that Google’s Keyword tool tells you costs say $2 every time somebody clicks on it and that there is traffic of around 10,000 people using that keyword (on Google alone) then you can see that some $10,000 is paid by Google every month to web site owners that host Google adverts for that single particular keyword. Surely it must be possible to build a great web site and get 10% of the traffic? In order to build a blog site into a business that earns you say $1000 every month there is a long road that needs to be taken.
1. Setting up a WordPress blog is easy. You buy a web site domain name and arrange web hosting with one of the many providers on the Internet. You set up a SQL database on your new hosting account. You download a free copy from the WordPress web site onto your computer. You make a few simple changes to the underlying file structure of the program and upload it to your new web hosts. Then you configure your blog by downloading and installing a suitable theme to your site together with a number of other “plugins” (pieces of software) that are freely available on the Internet.
2. You now have a web site that you can write some useful and interesting content for, that you hope will attract people to your web site out of interest and curiosity. However, just getting visitors would be no point if the intention is for them to make you money. Therefore you need to set up an account with Google so that you can install Adsense advertsiements onto your site in order that you visitors will click on them to earn you you commission. Once you have done this you have a “monetized” web site that can make you money if only people will visit you.
Getting to this stage is incredibly simple, and currently takes me an hour or two which also includes writing 2000 to 3000 words of interesting content to go on the site and finding maybe a couple of relevant photos to add in also. However, to get to this stage for the first time took me around 18 months!
Now that I know what I am doing it is easy, but initially I went down so many wrong and wasteful paths that my enthusiasm waned on a regular basis. So finding the correct route can take time – everybody will try to sell you the best and quickest method but even the basics as described above can take time to master. For me the turning point was visiting the forums, learning from others and not trying to do it alone.
3. Ok, that was the easy part. You have a web site that is capable of making money but no visitors. Is the keyword that you are working with suitable – and is your site optimized for that particular keyword?
4. You have a great keyword and your site is completely relevant to it – why are you still not getting traffic and hence earning any money?
5. You need to impress on Google that your site is the number 1 site for the keyword you have chosen. With some keywords this is easy to do, with others, usually the more valuable in terms of earning capacity for you, can be extremely difficult if not impossible to do. However, again there are ways to boost your search engine ranking without spending huge sums of money that take time and effort but do work.
Getting to this stage has been something of a slog – don’t you think? And instead of earning $1000 from the keyword every month, I am earning $30. What to do?
6. Now I need to boost my site with many other suitable keywords, so that they all help to boost each others ranking and start to generate substantial combined revenues. If I want $1000, maybe $5000 every month from this site I might need 100 or 500 suitable keywords, each of which will require time and patience to boost it in the Google and other search engines. As individual keywords begin to be noticed by Google, they will in turn support other keywords within separate content on the site thus increasing traffic overall.
Eventually perhaps after 2 or 3 years, working full time with content writers writing for me (at a cost) I might be turning over a respectable business – then suddenly without reason Google decides to “sandbox” my website and my earnings dwindle to nothing. This would indeed be a late stage in the game to realize that in Internet Marketing it pays to spread you effort over several web sites and use different hosting companies for each (what happens if your hosting company goes bust?).
If you are interested in the type of Internet Marketing I have described above, and are prepared to risk $1 (yes one dollar) from your PayPal account – try following the program of work on the Keyword Academy. This is the only step by step “formula” for internet marketing that I have seen where you can learn all the basics (avoid the long learning curve that I experienced) for virtually nothing. If you stay in the program beyond the first month you will be charged $33 every month thereafter – I promise you that you can in fact learn everything you need, download all the webinars etc within the month. However the value comes with the forum which is only open to members, and the free tools that are provided. I got everything I could in the first month planning to quit my subscription (it is easy and secure when paying by PayPal to do this) then – now some months down the line I am still subscribing and not planning to leave!